Irish rugby has received a welcome boost today after the IRFU announced details of a new sponsorship deal with Beamish stout.
A Beamish spokesperson stated that the drinks company is reviving their classic ‘Consistency in a World Gone Mad Campaign’ in conjunction with the IRFU.
“Irish rugby, like a pint of Beamish, is a model of consistency,” they stated. “While other teams swing wildly between success and failure we get knocked out in the quarter-finals every time. You can’t put a price on that type of dependability.”
The IRFU welcomed the partnership and stated that Beamish would now be the official energy drink for the Irish squad in an “innovative rugby-stout synergy.”
New head coach Andy Farrell said that having an alcoholic energy drink, high in hops and barley, could give his players an extra edge as they look to recapture the form that saw them rise to number one in the world rankings.
“Consistency is something every coach aims for and I believe Beamish can help us achieve our goals. We’ll be giving each player a six pack before training sessions,” said Farrell “and we hope it’ll allow them unlock their creativity and embrace a looser running game.”
Fans have speculated that the Irish team was already on the Beamish during last Saturday’s defeat to New Zealand, a claim both the IRFU and the drinks company deny.